Kit pricing starts at $0: the free Newsletter plan lets you grow to 10,000 subscribers without paying. Once you need automated welcome sequences, visual automations or advanced reporting, Kit charges by list size, from $39 a month for Creator and $79 a month for Pro at 1,000 subscribers, or less with annual billing. This guide breaks down every Kit plan for 2026, what each one really includes, how prices rise as your list grows, the fees on sales, and which plan makes sense for creators and small businesses in the US, UK and EU.
✔ Key takeaways
⏱ About 9 min read · the short version is right here
- Kit (formerly ConvertKit) has three plans: Free (Newsletter), Creator and Pro. All include unlimited email sends.
- The free plan covers up to 10,000 subscribers with forms, landing pages, broadcasts, tagging and digital product sales, but no visual automations or email sequences.
- At 1,000 subscribers, Creator is $39/month or $390/year, and Pro is $79/month or $790/year. Annual billing saves about 17%.
- Price is based on subscriber count, so your bill rises automatically as your list grows past each tier.
- Kit Commerce sales carry a 3.5% + $0.30 fee per transaction. Paid plans include a 14-day trial, free migration and a 30-day refund window.
📋 In this guide
- Kit pricing at a glance
- What the Kit free plan includes
- Creator vs Pro: what you actually get
- Kit pricing by list size
- Monthly vs annual billing (and the Pro offer)
- Fees, upgrades and refunds
- USD, GBP, EUR, VAT and GDPR
- What Kit really costs: 3 scenarios
- Kit pricing vs alternatives
- Which Kit plan should you choose?
- FAQ
Kit pricing at a glance
I checked the official Kit pricing page on 12 November 2026. Prices are listed in US dollars and depend on how many subscribers you have; the table below uses the 1,000-subscriber tier that Kit shows by default.
| Plan | Monthly billing | Annual billing | Subscribers | Best for |
|---|---|---|---|---|
| Free (Newsletter) | $0 | $0 | Up to 10,000 | New creators and businesses building a first list |
| Creator | $39/month | $390/year (about $33/month) | From 1,000, price rises with list size | Anyone who needs automated sequences and integrations |
| Pro | $79/month | $790/year (about $66/month) | From 1,000, price rises with list size | Established newsletters and teams wanting analytics and referrals |
📌 Kit used to be cheaper
Kit raised its prices in 2025. If you read an older article quoting Creator from $15 or $29 a month, it is out of date. Always check the slider on Kit’s pricing page for your exact list size before you budget.
What the Kit free plan includes
Kit’s free plan is genuinely generous for a newsletter. You can collect subscribers and email them without paying until you reach 10,000 subscribers, which is far more than most free plans allow.
- Unlimited landing pages and opt-in forms
- Unlimited email broadcasts (one-off emails to your list or a segment)
- Audience tagging and segmentation
- Sell digital products and paid newsletter subscriptions
- No sending limits
The big gap is automation. On the free plan you cannot build visual automations or multi-email sequences, so a lead magnet that delivers a five-day welcome email sequence needs Creator. Free accounts also show Kit branding in your emails.
💡 Stay free as long as you can
If you send one newsletter a week by hand and do not yet have a lead magnet funnel, the free plan is enough. Upgrade the week you need automations, not before.
Creator vs Pro: what you actually get
How Kit pricing tiers stack up: Free for building a list, Creator for automations and Pro for growth analytics and teams.
Creator is the plan most people end up on. Pro is for creators whose list is already a meaningful business and who want data and team features to grow it further.
| Feature | Free | Creator | Pro |
|---|---|---|---|
| Subscribers | Up to 10,000 | Priced by list size | Priced by list size |
| Landing pages, forms, broadcasts | Unlimited | Unlimited | Unlimited |
| Tagging and segmentation | Yes | Yes | Yes |
| Sell digital products and subscriptions | Yes | Yes | Yes |
| Visual automations and email sequences | No | Unlimited | Unlimited |
| Remove Kit branding | No | Yes | Yes |
| Apps, integrations, RSS campaigns, SMS | No | Yes | Yes |
| Newsletter referral system | No | No | Yes |
| Subscriber engagement scoring and insights | No | No | Yes |
| Deliverability reporting | No | No | Yes |
| Unlimited users and collaborative editing | No | No | Yes |
| Support | Help centre | 24/7 email and chat | 24/7 priority email and chat |
In practice, Creator covers everything a typical small business or solo creator needs: lead magnets, welcome sequences, tag-based segments and integrations with your website or checkout. Pro earns its higher price when a referral programme, engagement scoring or several team members will genuinely add revenue. If you want the full picture of features beyond price, read my hands-on Kit review.
Kit pricing by list size
This is the part many people miss: Kit charges by the number of subscribers, not by the number of emails. These are the published monthly prices at common list sizes, captured from Kit’s pricing slider in autumn 2026. Annual billing costs roughly ten times the monthly price per year.
| Subscribers | Creator (monthly) | Creator (annual) | Pro (monthly) | Pro (annual) |
|---|---|---|---|---|
| 1,000 | $39 | $390/year | $79 | $790/year |
| 3,000 | $59 | $590/year | $99 | $990/year |
| 5,000 | $89 | $890/year | $139 | $1,390/year |
| 10,000 | $139 | $1,390/year | $189 | $1,890/year |
| 25,000 | $199 | $1,990/year | $279 | $2,790/year |
Kit counts unique subscribers, so one person with several tags is counted once. Unsubscribed contacts do not count. Above about 100,000 subscribers pricing moves into custom territory, so contact Kit’s sales team at that point.
⚠️ Clean your list before it pushes you up a tier
When you pass a tier limit, Kit upgrades you automatically. Removing inactive subscribers can keep you on a cheaper tier, but downgrades are manual: you need to email Kit support to move down after a clean-up.
Monthly vs annual billing (and the Pro offer)
Paying yearly saves about 17%, which is roughly two months free. At 1,000 subscribers, that means $78 a year saved on Creator ($468 monthly versus $390 annual) and $158 a year on Pro ($948 versus $790).
When I checked, Kit was also running a limited-time offer on Pro: an extra 25% off the first year of annual billing, bringing Pro at 1,000 subscribers to about $593 for year one before it renews at the standard rate. Offers like this change often, so confirm the current deal on the pricing page. If you are planning a purchase around the end of November, my Kit Black Friday deal page tracks what Kit offers each year.
💡 Start monthly, then switch
If you are new to Kit, start with the 14-day trial and monthly billing. Once you are sure Kit fits your workflow, switch to annual and pocket the saving.
Fees, upgrades and refunds
| Cost item | What Kit says | What it means for you |
|---|---|---|
| Kit Commerce fee | 3.5% + $0.30 per transaction | Applies when you sell digital products or paid newsletters through Kit; payment processing is included |
| Tier upgrades | Automatic when you pass a subscriber limit | Monthly plans are prorated on the next bill; annual plans charge the prorated difference straight away |
| Downgrades | Manual, via Kit support | Ask support after you clean your list |
| Free trial | 14 days on Creator and Pro, no card required | Test automations before you pay |
| Refunds | Within the first 30 days, monthly or annual | A real safety net for annual plans |
| Migration | Free on paid plans | Kit moves subscribers and automations from your old tool |
The 3.5% + $0.30 commerce fee matters if you sell a lot of low-priced products. On a $10 ebook you pay $0.65, or 6.5%. On a $100 course it is $3.80, or 3.8%. If sales are a big part of your plan, compare this with tools that charge 0% platform fees, such as Systeme.io.
USD, GBP, EUR, VAT and GDPR
Kit publishes prices in US dollars. Customers in the UK and EU are billed in USD, so your bank converts the amount and may add a foreign transaction fee. As a rough guide in November 2026, Creator at $39 a month is around €34 to €37 or £30 to £32 before VAT, depending on exchange rates.
VAT may be added depending on your country and whether you buy as a VAT-registered business. Enter your VAT number at checkout if you have one so your invoice is correct. On GDPR, Kit offers features such as consent checkboxes on forms and the ability to delete subscriber data, but you are still responsible for collecting clear consent and explaining in your privacy policy how you use subscriber data.
What Kit really costs: 3 scenarios
| Scenario | Setup | Approximate cost |
|---|---|---|
| New creator | Free plan, weekly newsletter, 2,000 subscribers, no automations | $0 |
| Coach or consultant | Creator, annual, 3,000 subscribers, lead magnet plus welcome sequence | $590/year (about $49/month) |
| Established newsletter | Pro, annual, 10,000 subscribers, referral programme and engagement scoring | $1,890/year (about $158/month) |
The jump from Free to Creator is the most important decision. A good rule: upgrade when an automated sequence will make you more than the plan costs. If one extra client or 10 extra course sales a year come from your welcome sequence, $390 to $590 a year pays for itself easily. My guide to customer lifetime value helps you put a number on that.
Kit pricing vs alternatives
Illustrative Kit pricing comparison with other email marketing tools at the 1,000 and 5,000 subscriber levels.
Kit is not the cheapest email tool, but it is built for creators who sell. Here is how its entry prices compare with common alternatives.
| Tool | Free plan | Paid entry price | Best for |
|---|---|---|---|
| Kit | Up to 10,000 subscribers | $39/month (1,000 subs) | Creators, newsletters, digital products |
| Systeme.io | Up to 2,000 contacts | $17/month (Startup) | All-in-one funnels, courses and email with 0% platform fees |
| MailerLite | Limited free plan | From about $12/month (500 subscribers) | Budget-friendly newsletters and simple automations |
If you mainly want email plus funnels and courses in one place, Systeme.io usually works out cheaper; I compare them in Kit vs Systeme.io. If you only need a low-cost newsletter tool, see Kit vs MailerLite. And if you are building a full stack, my other pricing breakdowns cover ClickFunnels pricing and SE Ranking pricing.
Which Kit plan should you choose?
Count your subscribers today and in 12 months
Your price tier depends on list size. If you expect to double your list this year, budget for the next tier up.
Decide whether you need automation now
No lead magnet or sequence yet? Stay on Free. Need a welcome series, tag-based automations or integrations? Choose Creator.
Check whether Pro features will earn money
Pick Pro only if a referral programme, engagement scoring, deliverability reports or extra team members will clearly pay back the higher price.
Use the 14-day trial properly
Import a small segment, build one real automation and send a test broadcast. Kit’s free migration can move the rest once you decide.
Switch to annual once you are sure
Annual billing saves about 17%, and the 30-day refund window covers annual plans too.
Start with Kit for free
Grow to 10,000 subscribers on the free plan, then try Creator or Pro free for 14 days when you need automations. No credit card required.
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Frequently Asked Questions
How much does Kit cost per month in 2026?
Kit has a free plan for up to 10,000 subscribers. At 1,000 subscribers, Creator costs $39 a month or $390 a year, and Pro costs $79 a month or $790 a year. Prices rise as your subscriber count grows.
Is Kit really free?
Yes. Kit’s free Newsletter plan lets you collect up to 10,000 subscribers and send unlimited broadcasts, with forms, landing pages, tagging and digital product sales. Visual automations and email sequences require a paid plan.
What is the difference between Kit Creator and Pro?
Creator adds unlimited visual automations, email sequences, integrations and branding removal. Pro adds a newsletter referral system, engagement scoring, deliverability reporting, unlimited users and priority support.
Does Kit charge transaction fees?
Yes. Sales of digital products and paid subscriptions through Kit Commerce carry a fee of 3.5% plus $0.30 per transaction, which includes payment processing.
Does Kit offer refunds?
Kit says it refunds monthly or annual plans if you ask within the first 30 days after signing up. Paid plans also include a 14-day free trial with no credit card required.
Is Kit priced in euros or pounds?
No. Kit lists its prices in US dollars. UK and EU customers are charged in USD, their bank converts the amount, and VAT may apply depending on location and business status.
Affiliate disclosure: some links in this post are affiliate links, so I may earn a commission at no extra cost to you. I only recommend tools I’d use myself.
