ClickFunnels pricing starts at $97 a month, and that number alone tells you very little. The real question is how many workspaces, contacts and email sends you need, whether annual billing makes sense, and what you would pay for a cheaper funnel builder instead. This guide breaks down every ClickFunnels plan for 2026, what each tier unlocks, the costs that sit outside the plan price, and which plan fits a coach, course creator or small business in the US, UK or EU.
✔ Key takeaways
⏱ About 9 min read · the short version is right here
- ClickFunnels has three monthly plans: Launch $97, Scale $197 and Optimize $297. Dominate is annual-only at $5,997 a year.
- Paying annually drops Launch to $81/month, Scale to $164/month and Optimize to $248/month, roughly two months free.
- Every plan includes unlimited funnels, landing pages and visitors. Tiers differ on workspaces, team members, contacts, email sends and API access.
- There is a 14-day free trial plus a 30-day money-back guarantee, and ClickFunnels does not take a percentage of your sales.
- Most solo coaches and creators only need Launch. If budget matters more than the brand, Systeme.io covers the basics for much less.
📋 In this guide
- ClickFunnels pricing at a glance
- What every ClickFunnels plan includes
- Launch vs Scale vs Optimize vs Dominate
- Monthly vs annual billing
- USD, GBP, EUR, VAT and GDPR
- Costs that sit outside the plan price
- Which ClickFunnels plan should you choose?
- ClickFunnels vs cheaper alternatives
- Is ClickFunnels worth the price?
- FAQ
ClickFunnels pricing at a glance
I checked the official pricing page at clickfunnels.com/pricing on 10 November 2026. These are the published list prices in US dollars. ClickFunnels runs promotions now and then, so treat the pricing page as the final word on the day you sign up.
| Plan | Monthly | Annual (per month) | Workspaces | Contacts | Emails/month |
|---|---|---|---|---|---|
| Launch | $97 | $81 (about $972/year) | 1 | 10,000 | 50,000 |
| Scale | $197 | $164 (about $1,968/year) | 5 | 75,000 | 300,000 |
| Optimize | $297 | $248 (about $2,976/year) | 10 | 150,000 | 750,000 |
| Dominate | Not offered | $5,997/year (annual only) | 20 | 400,000 | 1.2 million |
📌 Free trial and refund window
All self-serve plans start with a 14-day free trial. ClickFunnels also offers a 30-day money-back guarantee after the trial, so you effectively have about 44 days to decide. Billing starts automatically when the trial ends unless you cancel.
If you want to see how it feels with your own offer, you can start a ClickFunnels free trial here. Build one real funnel during the trial rather than clicking around templates; that is the only way to judge whether the price is worth it for you.
What every ClickFunnels plan includes
The good news is that ClickFunnels does not lock its core funnel tools behind the higher tiers. Even Launch gets unlimited funnels, unlimited landing pages and site pages, unlimited visitors, the drag-and-drop editor, smart checkout, A/B testing, email marketing, courses, a community area, an online store, discounts, analytics and the AI funnel builder.
All plans
Funnels and pages
Unlimited funnels, landing pages, site pages and visitors, plus smart checkout, order bumps and A/B testing.
All plans
Products and audience
Courses, community, store, email broadcasts and CRM pipelines, with no cut taken from your sales.
Scale and up
Power features
Automations and workflows, appointments, custom code editor, webhooks and full API access.
ClickFunnels also says it keeps 100% of your revenue: there is no transaction fee on top of your plan. You still pay your payment processor (Stripe, PayPal and so on) their normal card fees, which is true of every funnel builder.
Launch vs Scale vs Optimize vs Dominate
Illustrative view of what each ClickFunnels plan unlocks as you move up: workspaces, contacts, email sends, team seats and API access.
Here is how the four tiers really differ once you look past the headline price.
| Feature | Launch | Scale | Optimize | Dominate |
|---|---|---|---|---|
| Workspaces (sub-accounts) | 1 | 5 | 10 | 20 |
| Team members | 2 | 5 | 10 | 20 |
| Courses / communities | 3 / 3 | 6 / 6 | 10 / 10 | 20 / 20 |
| Custom domains | 5 | Unlimited | Unlimited | Unlimited |
| Automations and workflows | No | Yes | Yes | Yes |
| Webhooks and API | No | Yes | Yes | Yes |
| Calendars | None | 5 | 10 | 20 |
| AI tools (words) | 1M | 2M | 5M | 10M |
| Support | Standard | Priority + live chat | Priority + live chat | VIP + live chat |
| Onboarding | Group calls | Group calls | Group + 1h private | Group + 3h private |
Launch ($97/month)
Launch is built for one business with one brand. You get one workspace, two team members, 10,000 contacts and 50,000 emails a month. That is plenty for a coach, consultant or course creator with a small list. The catch is that automations and appointment calendars are not included, so if your funnel depends on tagged email sequences or booked calls, check that list carefully before you settle on Launch.
Scale ($197/month)
Scale is the plan ClickFunnels labels most popular, and for good reason. It adds automations, five calendars, webhooks and API access, five workspaces, 75,000 contacts and 300,000 emails a month. If you run a webinar funnel, an evergreen email sequence or a booked-call funnel, Scale is usually where the product feels complete.
Optimize ($297/month)
Optimize doubles most limits again: 10 workspaces, 10 team members, 150,000 contacts and 750,000 emails a month, plus an hour of private onboarding. It suits marketers or small agencies running several brands or client funnels at volume. Below that scale it is hard to justify.
Dominate ($5,997/year)
Dominate is annual-only and adds a dedicated IP for email, single sign-on, branding removal, certification training and an account manager. It is aimed at established businesses with very large lists, not at someone starting their first funnel.
Monthly vs annual billing
Annual billing saves real money if you are sure you will keep using ClickFunnels. On Launch you save about $194 a year, on Scale about $394 and on Optimize about $594, according to ClickFunnels’ own pricing page.
💡 Do the trial monthly, then decide
Start the trial on a monthly plan. Only switch to annual once a funnel is live and paying for itself. Locking in a year before your offer converts is the most common way people overpay for funnel software.
USD, GBP, EUR, VAT and GDPR
ClickFunnels lists its prices in US dollars only. If you are in the UK or EU, your card is charged in USD and your bank converts it, usually with a small foreign exchange fee. Depending on your country and whether you are buying as a business, VAT may be added at checkout or handled through the reverse-charge mechanism if you enter a valid VAT number.
For GDPR, remember that you are the data controller for every lead your funnels collect. Use clear consent checkboxes on opt-in forms, link your privacy policy, and review ClickFunnels’ data processing terms before you import an existing EU list.
⚠️ Budget in your own currency
A $197 plan is not a fixed amount in pounds or euros. Exchange rates move month to month, so budget with a buffer of a few percent if you pay in GBP or EUR.
Costs that sit outside the plan price
The plan price covers hosting, pages and email sending, but a working funnel business usually has a few other line items:
- Payment processing: Stripe or PayPal fees on every sale (ClickFunnels itself takes no cut).
- A custom domain: roughly $10 to $20 a year if you do not already own one.
- Paid traffic: ads are often the biggest cost of a funnel, far more than the software.
- Extra tools: on Launch you may need a separate scheduler or automation tool because calendars and workflows start at Scale.
- Upgrades: going over contact or email limits pushes you to the next tier.
If you are still mapping the funnel itself, my guide on how to build a sales funnel and the walkthrough on writing a sales page that converts will save you more money than any plan choice.
Which ClickFunnels plan should you choose?
Count brands, not funnels
Funnels are unlimited on every plan. What matters is how many separate brands or clients need their own workspace. One brand means Launch is enough.
Check if you need automations
If your funnel relies on automated email sequences, tags or booked calls, you need Scale. Launch is fine for simple opt-in plus broadcast setups.
Look at your list size
Under 10,000 contacts, Launch or Scale. Between 75,000 and 150,000, Optimize. Above that, talk to ClickFunnels about Dominate.
Decide who else logs in
Launch allows two team members. If a VA, copywriter and ads manager all need access, you will hit that limit quickly.
Build one live funnel during the trial
Use the 14 days to launch a real opt-in or checkout funnel. If it brings leads or sales before the trial ends, the price question mostly answers itself.
Try ClickFunnels free for 14 days
Build one real funnel on the trial, check your numbers, and only then pick the plan that fits. There is also a 30-day money-back guarantee.
Start the ClickFunnels trial →
Affiliate link. I may earn a commission at no extra cost to you.
ClickFunnels vs cheaper alternatives
Illustrative comparison of paying for ClickFunnels against a cheaper stack of funnel, email, course and CRM tools.
ClickFunnels is not the cheapest funnel builder, and it does not try to be. Here is how its entry price compares with two tools I have covered in detail.
| Tool | Entry paid plan | Free plan? | Best for |
|---|---|---|---|
| ClickFunnels | $97/month (Launch) | No, 14-day trial | Polished sales funnels, checkout and the ClickFunnels ecosystem |
| Systeme.io | $17/month (Startup) | Yes, up to 2,000 contacts | Solo creators on a budget who want funnels, email and courses in one |
| GoHighLevel | $97/month (Starter) | No, 14-day trial | Agencies and service businesses that need a full CRM and SMS |
If budget is the main concern, Systeme.io is the strongest alternative: its free plan already includes funnels, email and courses, and its paid plans start at $17 a month. I compare them directly in Systeme.io vs ClickFunnels, and the full plan breakdown is in my Systeme.io pricing guide.
If you run an agency or a service business that lives on calls, texts and pipelines, look at GoHighLevel vs ClickFunnels and the GoHighLevel pricing breakdown before you decide.
Is ClickFunnels worth the price?
ClickFunnels is worth the price when funnels are the core of how you sell: course launches, webinars, high-ticket coaching applications or product offers with order bumps and upsells. Its checkout, editor and templates are mature, and it takes no cut of your revenue.
It is harder to justify if you are pre-revenue, if you only need a simple landing page and newsletter, or if you mainly sell services that need a CRM more than a funnel. In those cases a cheaper all-in-one or a CRM-first tool gives you more for the money.
📌 My honest take
Start on Launch if your funnel is simple, Scale if you need automations or booked calls. Skip annual billing until a funnel is paying for itself, and do not buy Optimize or Dominate for features you might use one day.
Frequently Asked Questions
How much does ClickFunnels cost per month in 2026?
ClickFunnels costs $97 a month for Launch, $197 for Scale and $297 for Optimize when billed monthly. Annual billing lowers those to $81, $164 and $248 a month. Dominate is annual-only at $5,997 a year.
Does ClickFunnels have a free plan?
No. ClickFunnels offers a 14-day free trial and a 30-day money-back guarantee, but there is no permanent free plan. If you need a free option, Systeme.io has one with up to 2,000 contacts.
Does ClickFunnels take a percentage of sales?
No. ClickFunnels says you keep all of your revenue. You only pay the normal processing fees charged by Stripe, PayPal or whichever payment gateway you connect.
Which ClickFunnels plan is best for beginners?
Launch is enough for most beginners with one brand and a simple funnel. Choose Scale if your funnel needs email automations, booked appointments, webhooks or API access.
Is ClickFunnels priced in GBP or EUR?
No. ClickFunnels publishes its prices in US dollars only. UK and EU customers are charged in USD, so their bank converts the amount, and VAT may apply depending on country and business status.
Can I change my ClickFunnels plan later?
Yes. ClickFunnels lets you upgrade or downgrade at any time, during or after the free trial, so it is safe to start on a smaller plan and move up when your limits require it.
Affiliate disclosure: some links in this post are affiliate links, so I may earn a commission at no extra cost to you. I only recommend tools I’d use myself.
