SE Ranking pricing starts at $129 a month for the Core plan, or $103.20 a month if you pay for a year upfront. That headline number is only part of the story, though. What you actually pay depends on how many keywords you track, how many sites you manage, whether you need extra seats or white-label reports, and which add-ons you switch on. This guide walks through every SE Ranking plan for 2026, the extras that quietly raise the bill, and three realistic budgets for a solo owner, a growing small business and a small agency in the US, UK or EU.
✔ Key takeaways
⏱ About 10 min read · the short version is right here
- SE Ranking has two self-serve plans: Core at $129/month and Growth at $279/month. Enterprise is custom-priced.
- Annual billing saves 20%: Core drops to $103.20/month and Growth to $223.20/month, and annual plans include free assisted migration.
- Both plans include rank tracking, unlimited keyword, competitor and backlink research, site audits, local SEO tools and AI visibility tracking.
- The real cost drivers are tracked keywords, extra seats, the Agency Pack (+$69/month, annual only) and the API add-on.
- There is a 14-day free trial. Payments are generally non-refundable, so use the trial properly before you pay.
📋 In this guide
- SE Ranking pricing at a glance
- What every SE Ranking plan includes
- Core vs Growth: the real differences
- Monthly vs annual billing
- Add-ons and extra limits that change the bill
- What SE Ranking really costs: 3 scenarios
- USD, GBP, EUR and VAT
- How to choose the right SE Ranking plan
- SE Ranking pricing vs other SEO tools
- Is SE Ranking worth the price?
- FAQ
SE Ranking pricing at a glance
I checked SE Ranking’s official pricing page (seranking.com/subscription.html) on 11 November 2026. These are the published list prices in US dollars. SE Ranking changed its plan line-up in 2026, so older articles that mention Essential, Pro or Business plans are out of date.
| Plan | Monthly billing | Annual billing (per month) | Projects | Manager seats | Keywords tracked daily |
|---|---|---|---|---|---|
| Core | $129 | $103.20 (about $1,238/year) | 10 | 1 | 2,000 |
| Growth | $279 | $223.20 (about $2,678/year) | 30 | 3 | 5,000 |
| Enterprise | Custom | Custom | Custom | Custom | Custom |
📌 Free trial terms
The 14-day free trial is fully functional with starter limits: up to 10 projects, 750 tracked keywords a day, 20 AI prompts a day and AI competitive research for up to 3 domains. You can cancel any time, but SE Ranking says payments are non-refundable except where the service was not delivered as promised.
If you want to test it with your own site, you can start the SE Ranking free trial here. Add your real domain, five competitors and your 50 most important keywords on day one. Two weeks of your own data tells you far more than any pricing table.
What every SE Ranking plan includes
SE Ranking does not hide its core toolkit behind the top tier. Core already gives you the full research side of the platform, and the higher plan is mostly about capacity, collaboration and history.
Both plans
Research and tracking
Daily rank tracking across major search engines, plus unlimited keyword, competitor and backlink research.
Both plans
Audit and local
Website and on-page audit, the on-page checker, local rank tracking and listing management in 100+ directories.
Both plans
AI search visibility
AI visibility tracking with 25 prompts a day across 5 AI engines, plus MCP access for AI assistants.
Both plans also connect to Google Analytics 4, Google Search Console, Looker Studio (Data Studio) and Matomo, so you can pull SEO data into the reports you already use. If you are new to the tool itself, my full SE Ranking review covers how each module works in practice.
Core vs Growth: the real differences
Illustrative view of how SE Ranking limits grow from Core to Growth: projects, seats, tracked keywords, audit pages and API credits.
Here is how Core and Growth compare on the limits that actually affect small teams.
| Limit or feature | Core | Growth |
|---|---|---|
| Projects (websites) | 10 | 30 |
| Manager seats included | 1 | 3 |
| Keywords tracked daily | 2,000 | 5,000 |
| Audit pages per month | 250,000 | 2 million |
| Content Marketing articles | 25 | 50 |
| Local SEO locations | 3 | 3 |
| Research API credits | 25K/month | 100K/month |
| Historical data across project lifetime | No | Yes |
| Guest links and page change monitoring | No | Yes |
| Support | Chat and email, Help Center, Academy | Adds dedicated support and personalised onboarding |
For most freelancers and small businesses, Core is the sensible starting point. Ten projects and 2,000 daily keywords are plenty for one business site plus a few competitors or side projects. Growth starts to make sense when two or three people need their own logins, when you track more than 2,000 keywords, or when you need to show clients long-term ranking history.
💡 Do the keyword maths first
Count keywords per site, multiplied by the number of search engines and locations you track. 300 keywords tracked on Google in two countries is 600 tracked keywords, not 300. This one calculation decides your plan more than anything else.
Monthly vs annual billing
Annual billing knocks 20% off both plans. Core goes from $129 to $103.20 a month, a saving of about $310 a year. Growth goes from $279 to $223.20 a month, a saving of about $670 a year.
Annual plans are billed upfront, and SE Ranking also includes free assisted migration with them, which helps if you are moving years of rank tracking history from another tool. If you need annual pricing but cannot pay the full amount at once, SE Ranking says its sales team can discuss options such as quarterly payments on an annual commitment.
⚠️ Do not jump to annual too early
Because payments are generally non-refundable, start monthly unless you already know SE Ranking fits your workflow. Switch to annual after two or three months of steady use, when the 20% saving is money you would have spent anyway.
Add-ons and extra limits that change the bill
This is where SE Ranking bills grow. The base plans are fair, but extra limits and add-ons stack up quickly if you do not plan them. These are the ‘from’ prices listed on the pricing page on 11 November 2026; the page shows them alongside the annual discount, so monthly billing can be slightly higher.
| Add-on or extra | Listed price | Who needs it |
|---|---|---|
| Extra manager seat | From $16/month | Teams where more than one person runs audits or reports |
| Extra tracked keywords | From $22.40 (Core) or $32 (Growth) | Sites tracking many locations or long-tail sets |
| Extra Content Marketing articles | From $39.20 | Teams writing SEO content inside SE Ranking |
| Extra local locations | From $18.40 | Multi-location businesses and local agencies |
| Agency Pack | +$69/month, annual billing only | Agencies needing white-label reports, client seats and a lead generator |
| API add-on | +$45/month on annual billing ($48 listed before discount) | Teams automating reports or bulk analyses |
| AI visibility (standalone) | From $71 | Brands tracking mentions across AI engines in depth |
You only need one or two of these at most as a small business. The Agency Pack is the big one for freelancers who report to clients: 30 client seats, white-label reports, unlimited scheduled reports with AI summaries and a listing in SE Ranking’s agency catalogue.
What SE Ranking really costs: 3 scenarios
Here are three realistic budgets based on the listed prices. Your numbers will differ, but these show how the plan and add-ons fit together.
| Scenario | Setup | Approximate cost |
|---|---|---|
| Solo owner or blogger | Core, monthly, one site, under 500 keywords | $129/month (about $1,548/year) |
| Growing small business | Core, annual, main site plus local pages, one extra seat for a marketer | About $103 + $16 = $119/month on annual billing |
| Small agency (5 to 15 clients) | Growth, annual, plus Agency Pack for white-label reports | About $223 + $69 = $292/month, billed annually (about $3,506/year) |
Notice that the solo owner and the growing business pay roughly the same. The jump only comes when you need more projects, more seats and client-facing reports. If you are still working out which keywords deserve tracking at all, read my guide to keyword research for small business before you pick a plan.
USD, GBP, EUR and VAT
SE Ranking publishes its prices in US dollars only. UK and EU customers are charged in USD, so your bank converts the amount at its own rate and may add a foreign transaction fee. As a rough guide in November 2026, Core at $129 is somewhere around €110 to €120 a month before VAT, but check your own bank rate rather than relying on that.
VAT can apply depending on your country and whether you buy as a business with a valid VAT number. If you are a VAT-registered business in the UK or EU, enter your VAT details at checkout so the invoice is correct for your accounts. On GDPR: SE Ranking mainly processes public search data, but if you connect Google Analytics or Search Console, review its privacy policy and data processing terms as you would for any SaaS tool.
How to choose the right SE Ranking plan
Count your sites
One business site and a few test projects? Core’s 10 projects are enough. Managing 10 or more client sites? Growth gives you 30.
Count tracked keywords properly
Multiply keywords by locations and search engines. Under 2,000 a day, Core. Between 2,000 and 5,000, Growth, or Core plus extra keywords if you only need a little more.
Count the people who log in
Core includes one manager seat. If a second person needs regular access, compare one extra seat on Core with the three seats included in Growth.
Decide whether clients see reports
If you send white-label reports, budget for the Agency Pack. If reports only go to yourself or your boss, you do not need it.
Run a real 14-day trial
Track your actual keywords, run a full site audit and fix the top five issues. If the trial already points to real wins, the plan pays for itself.
Try SE Ranking free for 14 days
Add your site and competitors, track your real keywords and run a full audit. Pick Core or Growth only after you have seen your own data.
Affiliate link. I may earn a commission at no extra cost to you.
SE Ranking pricing vs other SEO tools
Illustrative comparison of SE Ranking pricing against other all-in-one SEO platforms for small businesses and agencies.
SE Ranking sits in the middle of the market: cheaper than the biggest all-in-one suites at comparable limits, and more complete than budget rank trackers. The entry plans of Semrush and Ahrefs cost about the same or more, with tighter limits at that level and higher prices for extra users, which is why SE Ranking is a common pick for small teams. I compare the options in detail in Semrush alternatives for small business.
| Tool | Starting price (monthly) | Free option | Best for |
|---|---|---|---|
| SE Ranking | $129 (Core) | 14-day trial | Small businesses and agencies wanting an all-in-one SEO toolkit at a fair price |
| Google Search Console | Free | Yes | Every site owner; shows real Google clicks and queries but no competitor data |
| Larger all-in-one suites (Semrush, Ahrefs) | Similar to or higher than Core | Limited | Big teams that need the largest databases and many extra tools |
If you are comparing marketing software budgets more broadly, my ClickFunnels pricing, Systeme.io pricing and GoHighLevel pricing breakdowns use the same format, so you can line up your full stack in one place.
Is SE Ranking worth the price?
For most small businesses that take SEO seriously, yes. Core gives you everything you need to research keywords, track rankings, audit your site, watch competitors and manage local listings for a little over $100 a month on annual billing. That is less than an hour of most agencies’ time, and it replaces several single-purpose tools.
It is not worth it if you publish rarely, only care about one or two keywords, or do not plan to act on what the audit tells you. In that case, start with Google Search Console and a simple SEO plan, and come back to SE Ranking once SEO becomes a regular part of your marketing.
📌 My honest take
Start on Core with monthly billing and the trial. Move to annual after a few months of steady use. Only upgrade to Growth or add the Agency Pack when seats, keyword volume or client reporting genuinely demand it.
Frequently Asked Questions
How much does SE Ranking cost per month in 2026?
SE Ranking Core costs $129 a month and Growth costs $279 a month on monthly billing. With annual billing, Core is $103.20 a month and Growth is $223.20 a month. Enterprise pricing is custom.
Does SE Ranking have a free plan?
No. SE Ranking offers a 14-day free trial with starter limits, including up to 10 projects and 750 tracked keywords a day, but there is no permanent free plan.
Does SE Ranking offer refunds?
SE Ranking says payments are non-refundable, except where the service was not delivered as promised or a promotion states otherwise. Use the free trial and monthly billing first if you are unsure.
How much do you save with annual billing?
Annual billing saves 20%. That is about $310 a year on Core and about $670 a year on Growth, and annual plans also include free assisted migration from another tool.
Is SE Ranking priced in EUR or GBP?
No. SE Ranking lists prices in US dollars. UK and EU buyers are charged in USD, their bank converts the amount, and VAT may apply depending on country and business status.
Which SE Ranking plan is best for a small business?
Core is enough for most small businesses: 10 projects, 2,000 tracked keywords a day and the full research, audit and local toolkit. Choose Growth when you need more seats, more keywords or long-term history.
Affiliate disclosure: some links in this post are affiliate links, so I may earn a commission at no extra cost to you. I only recommend tools I’d use myself.
