Practical guides for running and growing a small business. Here you’ll find plain-English advice on planning, pricing, cutting costs, finding customers, building a team, and choosing affordable tools that save time. Every post is written for owners and solopreneurs who wear many hats and want clear next steps rather than theory. Start with the newest articles below, or pick a topic that matches the problem you’re solving today.
Like anything else, there is a learning curve to learn to make money in the form of an affiliate. But there is no reason why you can not earn income from affiliate marketing. 1. Choose a niche Before you even begin to build your first site, you will need to decide which goal you are … Read more
How to improve cash flow in a small business: 12 practical ways to get paid faster, control costs and forecast cash 13 weeks ahead.
Digital marketing refers to the promotional efforts implemented to promote products and brands through electronic media. It enables organizations to analyze their marketing campaigns to find out what is positively working and what is not working. Businesses take advantage of the power of digital channels like Google Search, Email as well as their websites, to … Read more
Two billion active users of social giants and millions of business pages represent the last stomach field for marketers to draw attention to their brand. And with 53% of users claiming to be “always” on Facebook, the forum now boasts the harshest user-base of any social platform. While there is a lot of attention to … Read more
Visual contents develops the image of the brand and helps build both the branding of the brand and the brand community that it can have. Visual contents marketing is one more strategy, within digital marketing strategies. It consists of using visual resources in campaigns to communicate a specific message. The message can be varied and … Read more
Solopreneur vs freelancer is about mindset, not job titles. Learn the key differences and a 6-step plan to plan, niche down, price on value and build systems.
Private foundations may help you achieve your philanthropic goals, but while they can prove deeply rewarding, they can also be time-consuming, expensive and complex. A private foundation is a not-for-profit entity that is run by a single individual, family or business (in contrast to a public charity). It must be operated exclusively for purposes … Read more
5 Characteristics of an Entrepreneur What is an entrepreneur? According to Wikipedia, a entrepreneur is a person who has possession of a enterprise or venture, and assumes significant accountability for the inherent risks and the outcome. To translate it into simple terms, an entrepreneur owns a business of which the entrepreneur is responsible for the … Read more
A practical guide to a smooth transition to working from home: set up your workspace, protect your focus and build a routine that lasts.
Marketing is to business as a hammer is to a nail. It is a tool, a necessary function to make the other functions work. Just as a nail won’t go anywhere without a hammer to drive it, so a small business won’t progress without small business marketing to drive it. Marketing cannot be ignored. … Read more