Visual contents develops the image of the brand and helps build both the branding of the brand and the brand community that it can have.
Visual contents marketing is one more strategy, within digital marketing strategies. It consists of using visual resources in campaigns to communicate a specific message. The message can be varied and have an emotional charge.
Visual content is based on the use of images, both fixed and moving, to make the message better and more impactful. And is that images and videos have the ability to convey the same message faster and more attractive. In addition, it is a way of communicating, seducing and retaining the audience that is unique and difficult to imitate.
Tips to effectively presenting visual contents
Visual content can serve as a support to help you convey your message and retain new visitors. However, inconsistent images and videos that are not appropriate for your webpage can distort the perception and understanding of your content. Here are some tips that will help you avoid this misstep.
Select your images with care
If you do not have the time or inspiration to create visual content, you can use online resources to find the images you need. However, to make an informed choice, do not forget to take into account the following criteria:
Relevance. Choose visual elements that correlate with the text and your website in general. Use images that could highlight the important points of your articles and make them more representative. By opting for a visual that catches your eye, but does not fit with your content, you mislead your readers and divert their attention from your message.
Simplicity. Prioritize the clear, concise and easy-to-understand visual that could engage users and make them want to read the text. Avoid images with many elements and overloaded with meanings.
The uniformity. When selecting images, pay attention to their style. Try to ensure that your images are consistent and do not contradict the design of your website. With a particular style that users associate with your site, you can stand out from the competition and gain notoriety.
Choose a good color palette
The choice of colors is very important because they influence our perception, our emotions and our mood. We associate colors with different concepts and we react to them in different ways. Another important factor in the creation of the visual is the combination of colors.
The colors that combine best are the contrasting colors, which are opposed in the color circle (for example, blue and orange), or the neighboring colors, such as yellow and green.
Represent your statistical data visually
Statistical data are difficult to perceive. However, they are often indispensable for constructing a coherent argument or presenting interesting results to discover.
By visually representing your data, you can make them more eloquent and easy to understand. For that, I have two tools to recommend to you:
Gliffy: a tool for creating diagrams, tables, graphs and heuristic maps. It contains a multitude of shapes and templates that you can use to view your statistical data. In addition, you have the ability to share your diagrams and collaborate with other members of your team in real time.
Piktochart: a tool for creating infographics. Infographic is a very effective way to present data, interesting facts or expert analysis. Piktochart offers a large number of themes and templates that you can use as a basis for your computer graphics. All you have to do is add your data and your text. Once you’re done, you can share your social media infographic and embed it on your website.
Importance of visual contentson your audience engagement
The consumption of digital information and more specifically in visual formats, increases every hour. And it is that the visual content has an attractive hard to overcome or even match.
First of all, due to its variety, it is a content that adapts very well to all types of formats and platforms. For example, a visual marketing campaign can fit just as well in social networks as in a blog. The visual content can be adapted to the needs of the creators, always responding positively.
On the other hand, over time it has become the most common resource of brands. It is not just the most consulted content, but it is practically the one that the audience wants.
Users look for explanations with illustrations. Not for nothing the tutorials in video format are the most sought after content on YouTube. Bloggers can have real problems for users to click on the links. Instead, a visual recuse, such as an image or video CTA, multiplies the options for users to click.
The use of banners
Banners have been around for years, and although their design has changed and adapted, there are still many banners without optimization.
It has been shown on numerous occasions that a high percentage of clicks on banners are due to users clicking by mistake. However, it is also shown that banners with images or visual content have a higher opening ratio.
The use of viral videos
The visual content, even when segmented, has demonstrated its effectiveness. In the case of videos the same thing happens. The brain of a human processes any image or video more than 60,000 times faster than an ordinary text.
In fact, YouTube has gone from being a video platform to being a search engine. Users tend to search directly on the platform because they prefer to obtain results in video format than text.
Visual contents marketing that focuses on video has to develop a creative, brief and concise product. Brands must offer valuable content that deserves to have a video format. That is, it must be useful or generate some interest among users.
The power of memes
The memes are part of visual marketing to the extent that they are images that can be shared and that have an intrinsically visual value. But, this recent creation is part of the fashions developed in social networks.
It would be stupid to deny the impact of this type of content. Many companies used memes to attract the audience and entertain users.
Visual marketing helps increase web traffic but also favors the creation of brand communities, a fact that all brands should aim for.