GoHighLevel pricing looks simple on the surface: three plans at $97, $297 and $497 a month. The real cost depends on how many client sub-accounts you run, how many texts, emails and AI minutes you send, and which add-ons you switch on. This guide breaks down every GoHighLevel plan, the usage fees most reviews skip, and what agencies and small businesses in the US, UK and EU actually pay, so you can pick the right tier before the free trial ends.
✔ Key takeaways
⏱ About 9 min read · the short version is right here
- Starter is $97/month ($970/year) with 3 sub-accounts; Unlimited is $297/month ($2,970/year); Agency Pro is $497/month ($4,970/year) with SaaS mode.
- Every plan includes unlimited contacts and users. The main difference is sub-accounts, white-labelling, API access and reselling.
- SMS, calls, email sends and most AI features are billed on usage on top of the subscription, so budget for them.
- Prices are published in USD only. UK and EU buyers pay in dollars and may see VAT added at checkout.
- Solo coaches and single-location businesses rarely need more than Starter; agencies with 4+ clients usually move to Unlimited.
📋 In this guide
- GoHighLevel pricing at a glance
- What every GoHighLevel plan includes
- Starter vs Unlimited vs Agency Pro
- Usage fees and add-ons: the real monthly cost
- EUR, GBP, VAT and GDPR
- Monthly vs annual billing
- Which GoHighLevel plan should you choose?
- Is GoHighLevel cheaper than a tool stack?
- When GoHighLevel is the wrong buy
- FAQ
GoHighLevel pricing at a glance
I checked the official pricing page on gohighlevel.com/pricing on 9 November 2026. These are the published list prices; HighLevel changes promotions occasionally, so treat the page as the final word on the day you sign up.
| Plan | Monthly (USD) | Annual (USD) | Sub-accounts | Best for |
|---|---|---|---|---|
| Starter | $97 | $970/year | 3 | One business or a few clients |
| Unlimited | $297 | $2,970/year | Unlimited | Agencies managing many clients |
| Agency Pro | $497 | $4,970/year | Unlimited | Agencies reselling HighLevel as their own SaaS |
| Enterprise | Custom quote | Custom | Unlimited | High-volume agencies needing a dedicated manager, HIPAA and a white-label mobile app |
📌 Free trial
All three self-serve plans come with a 14-day free trial. Billing starts automatically when the trial ends unless you cancel, and usage fees (texts, calls, AI) can apply during the trial too.
If you want to test it with your own funnels and contacts, you can start the GoHighLevel 14-day trial here. For a feature-by-feature look at the platform itself, read my full GoHighLevel review; this page sticks to the money.
What every GoHighLevel plan includes
The good news about GoHighLevel pricing is that the core toolset is not split across tiers. Starter gets the same CRM, pipelines, funnel and website builder, email and SMS marketing, booking calendars, forms and surveys, workflow automation, courses, communities, reputation management, payments and invoicing, and the mobile app. HighLevel’s own FAQ confirms that every plan includes unlimited contacts and unlimited team users.
Included on all plans
CRM and automation
Contacts, pipelines, workflows, two-way SMS and email, unified inbox, calendars and forms.
Included on all plans
Pages and products
Funnel and website builder, courses, communities, payments, invoicing and domain management.
Billed on usage
Messaging and AI
Phone numbers, SMS, calls, email sends, Conversation AI, Voice AI and Reviews AI.
That makes the plan decision mostly about scale and reselling, not features. A coach running one business gets almost the whole product on Starter.
Starter vs Unlimited vs Agency Pro
Illustrative breakdown of GoHighLevel pricing tiers: Starter, Unlimited and Agency Pro, plus usage-based costs on top.
Starter: $97 per month
Starter includes 3 sub-accounts. A sub-account is a separate workspace with its own contacts, funnels, calendars and automations. For a single business, one sub-account is usually all you need, and the spare two are handy for a second brand or a sandbox to test automations. Starter includes the workflow builder, campaign builder, two-way SMS and email, the app marketplace, and chat and phone support.
Unlimited: $297 per month
Unlimited removes the sub-account cap, adds a white-label desktop app (clients see your branding when they log in), basic API access, and pass-through billing for usage and add-ons. Pass-through billing matters for agencies: you can charge each client for their own texts and emails instead of absorbing the cost. If you manage four or more client accounts, the per-client maths starts favouring Unlimited quickly.
Agency Pro: $497 per month
Agency Pro is built for SaaS mode: you package HighLevel as your own branded software, sell subscriptions from your website, and let the system create client accounts automatically. You set the price and can rebill usage such as SMS, email and WordPress hosting with your own markup. HighLevel also lists project management, meeting rooms, events and ready-made industry solutions on this tier. If you are not planning to resell software, Pro is usually money you do not need to spend yet.
| Feature | Starter | Unlimited | Agency Pro |
|---|---|---|---|
| Sub-accounts | 3 | Unlimited | Unlimited |
| Contacts and users | Unlimited | Unlimited | Unlimited |
| White-label desktop app | No | Yes | Yes |
| API access | No | Basic | Yes |
| Rebill usage to clients | No | Pass-through | Yes, with markup |
| SaaS mode (resell HighLevel) | No | No | Yes |
Usage fees and add-ons: the real monthly cost
This is where GoHighLevel pricing surprises people. The subscription covers the software; telecoms and AI are metered. HighLevel’s FAQ lists charges for phone numbers, SMS, emails sent and premium AI usage. Rates depend on country and carrier, so check the current usage pricing page in your account before you launch a big SMS campaign. A local business sending a few hundred reminder texts a month will barely notice it. An agency running SMS blasts for ten clients will, which is exactly why Unlimited and Pro let you rebill it.
Optional add-ons published on the pricing page on 9 November 2026 include:
| Add-on | Published price (USD) |
|---|---|
| AI Employee Growth plan | $50/month per sub-account |
| AI Employee Unlimited plan | $97/month per sub-account |
| Branded client portal app | $49/month per sub-account |
| Dedicated email IP | $59/month per IP |
| SEO (powered by Search Atlas) | $79/month per sub-account |
| Online listings management | $30/month per sub-account |
| Premium prospecting tool | $29/month per sub-account |
| WhatsApp integration | $10/month per sub-account |
| WordPress hosting | From $10/month per site |
| HIPAA compliance | $297/month |
⚠️ Budget for usage before you migrate
Before you move from separate tools, export last month’s SMS and email volumes and multiply them by HighLevel’s current per-message rates in your region. That number, plus any add-ons, is your real monthly cost, not the headline plan price.
EUR, GBP, VAT and GDPR
HighLevel publishes prices in US dollars only; there is no official euro or pound price list. If you sign up from the UK or EU, your card is charged in USD and your bank converts it, so the amount on your statement moves a little with the exchange rate and any foreign-transaction fee. As a rough guide, $97 works out at roughly £70–80 or €80–90 before tax at recent exchange rates, but treat that as an estimate, not a quote.
Because HighLevel is a US company selling digital services, UK and EU customers may see VAT applied at checkout depending on whether you enter a VAT number. Make sure the invoice details match your business so your accountant can reclaim it. On GDPR: you are the data controller for your contacts, so sign HighLevel’s data processing terms, collect consent for marketing email and SMS properly, and document where data is hosted. My GoHighLevel review has a fuller section on GDPR and data location for European agencies. This is general information, not legal or tax advice.
Monthly vs annual billing
Annual billing is priced at ten times the monthly fee: $970, $2,970 or $4,970 a year. That is two months free, a saving of $194, $594 or $994. My rule: pay monthly for the first two or three months while you migrate and confirm the platform fits, then switch to annual once you are sure. HighLevel’s FAQ says you can upgrade mid-month and pay only the prorated difference, and downgrade later if your needs change.
Which GoHighLevel plan should you choose?
Illustrative decision path for choosing a GoHighLevel plan based on client count, white-label needs and reselling.
Count real sub-accounts
One business or brand? Starter. Four or more client businesses within the next six months? Unlimited.
Decide who pays for messages
If clients should pay for their own SMS and email usage, you need Unlimited (pass-through) or Pro (rebilling with markup).
Check white-label needs
If clients log in and should see your brand, not HighLevel’s, Starter will not do it.
Only pick Pro for SaaS
Choose Agency Pro if you will actively sell HighLevel as your own software. Otherwise, start lower and upgrade later.
Run the trial with real data
Import a real list, build one workflow and send test texts during the 14 days, so you see usage costs before the first invoice.
Coaches and consultants comparing options should also read my guide to the best CRM for coaches, which puts GoHighLevel next to simpler, cheaper picks.
Try GoHighLevel free for 14 days
Start on Starter, import your contacts and build one real workflow before you commit. Upgrade only when your client count says so.
Affiliate link. I may earn a commission at no extra cost to you.
Is GoHighLevel cheaper than a tool stack?
HighLevel’s main selling point is replacing several subscriptions with one. Whether that saves money depends on what you already pay for. Map your current stack honestly:
| Job | Typical separate tool | Covered by GoHighLevel? |
|---|---|---|
| CRM and pipelines | Standalone CRM | Yes |
| Email marketing | Email service provider | Yes (sends billed on usage) |
| Funnels and landing pages | Funnel or page builder | Yes |
| Booking | Scheduling app | Yes |
| SMS and calls | Telephony or SMS tool | Yes (usage billed) |
| Reviews and reputation | Review management tool | Yes |
| Courses and community | Course platform | Yes |
If you are paying for four or five of those today, $97 to $297 a month often comes out even or cheaper, and you lose the glue work of syncing tools. If you only use email and one landing page, HighLevel is overkill. Compare it head-to-head with a funnel-first tool in GoHighLevel vs ClickFunnels.
When GoHighLevel is the wrong buy
GoHighLevel is the wrong buy if you are a solo creator who mainly needs an email list, a sales page and a checkout. In that case a lighter all-in-one is cheaper. Systeme.io has a free plan and paid plans from $17 a month (Startup), $47 (Webinar) and $97 (Unlimited), as published on systeme.io in November 2026, and it covers funnels, email, courses and payments without a telecoms bill. I compare both directly in Systeme.io vs GoHighLevel, and break down the cheaper option in Systeme.io pricing.
HighLevel is also a lot of software. If nobody on your team will own setup and automations, the price you pay is partly time. Budget a few weekends, or hire someone who has done a migration before. More platform comparisons live in the Reviews hub.
Frequently Asked Questions
How much does GoHighLevel cost per month?
As of 9 November 2026, Starter is $97/month, Unlimited is $297/month and Agency Pro is $497/month. Enterprise is quoted on request. Usage-based fees for SMS, calls, email and AI are extra.
Does GoHighLevel have a free plan?
No. There is a 14-day free trial on the self-serve plans. Billing starts automatically when the trial ends unless you cancel.
Is GoHighLevel cheaper if I pay annually?
Yes. Annual plans cost ten times the monthly price, so you get two months free: $970, $2,970 or $4,970 a year.
Does GoHighLevel charge in euros or pounds?
No. Prices are published and charged in USD. UK and EU customers pay in dollars, may pay a currency conversion fee, and may see VAT added depending on their tax details.
What is the difference between GoHighLevel Starter and Unlimited?
Starter includes 3 sub-accounts. Unlimited removes that cap and adds a white-label desktop app, basic API access and pass-through billing for usage. Both include unlimited contacts and users.
Are there hidden fees in GoHighLevel pricing?
Not hidden, but easy to miss: phone numbers, SMS, calls, email sends and premium AI features are billed on usage, and add-ons like the AI Employee, dedicated email IPs or SEO tools cost extra per month.
Affiliate disclosure: some links in this post are affiliate links, so I may earn a commission at no extra cost to you. I only recommend tools I’d use myself.
