Sales and Marketing Alignment: Why It Matters and How to Fix It
Why sales and marketing must align, how the gap between the two teams leaks revenue and practical steps small businesses can take to close it.
Neeraj Bhakta
Guide On Engaging Your Audience With Visual Content
Visual contents develops the image of the brand and helps build both the branding of the brand and the brand community that it can have. Visual contents marketing is one more strategy, within digital marketing strategies. It consists of using visual resources in campaigns to communicate a specific message. The message can be varied and … Read more
5 Tips For Managing Your Family Finances Successfully
Day by day as inflation is increasing but real income decreases, it is important to make sure you have a plan to maximize your financial resources. With a plan like a family budget, this helps to ensure that every cent you earn is well spent. When is the best time to do this? The answer … Read more
CATWOE Model and Business Ethics
Before you take a decision or implement change or introduce a new system I am sure you consider the five “E’s”: Efficacy (will it work at all?) Efficiency (will it work with minimum resources?) Effectiveness (does it contribute to the enterprise?) Ethics or Ethicality (is it sound morally?) Elegance (is … Read more
Always optimize your pricing
Want to increase your business revenue, or at the very least, know how to ramp up revenue when you choose? The good news is, you can. And without investing big in new marketing avenues or sales staff. Sure, there may be times you’ll want to do that too, to grow your business. But that takes … Read more
Anything is possible when you have inner peace
‘Inner Peace’ is a big concept in certain circles. I’m going to cover some ways that we cut ourselves off from Inner Peace and how to reconnect to that feeling. You Already Have Inner Peace! A major point I want to make is that you already HAVE Inner Peace! The problem is that our human … Read more
Solopreneur vs Freelancer: Why You Should Think Like a Solopreneur
Solopreneur vs freelancer is about mindset, not job titles. Learn the key differences and a 6-step plan to plan, niche down, price on value and build systems.
How to Manage Your Energy So You Don’t Take on Other People’s Stuff
In the last segment, we discussed how you may be a highly sensitive person (HSP) and how you may be picking up and feeling emotions and thoughts that may not even be yours! In this segment we are going to address some energy alchemy tools to help you better manage your energy so you don’t … Read more
When And How To Establish A Foundation
Private foundations may help you achieve your philanthropic goals, but while they can prove deeply rewarding, they can also be time-consuming, expensive and complex. A private foundation is a not-for-profit entity that is run by a single individual, family or business (in contrast to a public charity). It must be operated exclusively for purposes … Read more
What’s So Special About Gratitude?
Throughout our childhood our parents taught us to say ‘thank you’ and it became a habit – something we say automatically, along with ‘please’. And because of this we have forgotten just how important gratitude is and how essential it is in leading fulfilled lives. So why is gratitude important? Just for a … Read more