Neeraj Bhakta
Business ethics are an almost daily topic in the news, in business schools, in the workplace and in our homes. I pay close attention to business ethics and what is written about them in my daily life as a strategic thinking, planning and business coach. I am still astounded at the remarks of major corporations … Read more
The journey of an entrepreneur from ideation to realization is a challenging and exhilarating experience. Every successful business that exists today started with an idea, and the journey to turn that idea into a reality requires a unique set of skills, determination, and a great deal of hard work. The first step in this journey … Read more
Each and every one of us is responsible for our own lives. That means we are responsible for our own growth and development. Adults are not children, so we need to give them the space to grow themselves and to develop themselves personally. We can offer suggestions, we can provide a listening ear and a … Read more
The way marketing works are essentially changing day by day because of the absolute volume of people using the internet and the depends on new technologies as well. Keeping in mind, here I would like to share the 7 Marketing Trends You Need to Follow in 2020 for your small businesses. Email Marketing Email marketing … Read more
Marketing research is a process used by businesses to collect, analyze, and interpret information used to make sound business decisions and successfully manage the business. In other words, it links the consumer to the marketer by providing information that can be used in making marketing decisions (i.e. B2C or B2B). This can not be implemented … Read more
Search engine optimization (SEO) and pay-per-click (PPC) are two popular marketing strategies that can help businesses to reach their target audience, generate leads and increase sales. However, choosing between the two can be challenging, as both have their pros and cons. In this article, we will explore the differences between SEO and PPC, and help … Read more
Sales can be one of the most difficult aspects of business. It can also be one of the most exciting and interesting parts. Many companies struggle with sale after sale resulting in failure. This only yields more difficulty and discouragement in sales. If you are one of the people who have experienced failure in sales, … Read more
A step-by-step guide to creating an SEO-friendly website that search engines can crawl easily, understand quickly and recommend with confidence.
Discover the future of SEO: 9 trends shaping search in 2026, from AI Overviews to E-E-A-T, and a simple 7-step plan to future-proof your site.
With notable exceptions, commercial bank efforts to boost revenue by selling corporate finance and capital markets products to middle market have not met expectations. This, despite significant investments in investment banking capabilities, product training, and corporate finance training that have kept corporate finance teachers busy for several decades. Why is this? What can sales team … Read more