How to Price Your Product or Service: A Practical Guide for Small Businesses
Learn how to price your product or service with confidence, avoid underpricing and find the sweet spot between clear value and healthy profit.
Small Business
Practical guides for running and growing a small business. Here you’ll find plain-English advice on planning, pricing, cutting costs, finding customers, building a team, and choosing affordable tools that save time. Every post is written for owners and solopreneurs who wear many hats and want clear next steps rather than theory. Start with the newest articles below, or pick a topic that matches the problem you’re solving today.
How to Develop Your Business Financing Strategy
You don’t have to be a top-notch CFO or an accountant to come up with a strategy to finance your business. Just know that it will take more than you showing up at your lender’s doorstep with a bunch of financials in hand. By looking back at your greater business plan, understanding what a lender … Read more
Marketing With a Blended Marketing Strategy For Maximum Visibility
Marketing in general is a vast and complex beast which requires knowledge and effort to truly master and leverage it to its full potential to grow your brand, let alone your business. Any good internet marketing strategy can effectively help you build your business online. However, as many internet entrepreneurs look to expand their online … Read more
7 Ways a Marketing Strategy Will Grow Your Business
“What is the best money I can spend in marketing to grow my business?” Without a doubt, this is the question I’m most frequently asked by small business owners. It may seem like a question that is promptly followed by an “it depends” type of answer, however, it’s actually quite easy to pinpoint one tool … Read more
Business Record Keeping: What to Keep, How Long and How to Organise It
Good business record keeping is one of those jobs nobody gets excited about, until the day a tax authority asks a question, a customer disputes an invoice or a lender wants to see your numbers. Clear records protect you in all three situations, and they show you, month by month, whether your business is actually … Read more
Give more value than ever
Making money online and offline mainly comes down to this. You give somebody value and they will give you money in exchange. So, if you want more money you need to give more value. There are many ways to give value, but the three ways I give value to others is by offering services, offering … Read more
Don’t Tell Them, Show Them – Live Up to Your Advertising Claims
How do you get customers through the doors of your business, whether those doors be physical or virtual? Most companies rely on advertising to tell the public how wonderful their products, services – and employees – are. There are two problems with this method. The first is that companies are spending billions of dollars in … Read more
Do You Track Your Adverts And Your Marketing Campaigns?
If you have been advertising without knowing the impact of your adverts on your website visitors, then you are spending your time and money blindly. I really believe that this article is written for you. If you are planning to begin an online marketing business, you will then find yourself, one day, advertising your products. … Read more
Be Your Own Boss And Evaluator
Most individuals spend their productive years working for others. Although working on a payroll has advantages, there is a multitude of unmatched benefits and opportunities in running your own business. Therefore, if you have the entrepreneurial spirit and necessary resources, do not hesitate to venture into your business and be your own boss. Preparing To … Read more
How to be the Best in Your Business
To succeed with growing a small business, it is essential to have great organizational and planning skills, as well as having a flexible approach to work. Before starting a new business venture, it is important to put in the time for initial planning before opening the doors. Here are a few things to consider for … Read more