How to Kick-Start Your B2B Content Marketing Strategy

Developing a B2B content marketing strategy that aligns content messaging with your target audience is no small task. In fact, 88% of B2B marketers currently use content marketing as part of their overall marketing strategy, yet only 32% have a content marketing strategy. The development of a fundamentally customer-focused marketing strategy will blaze a trail … Read more

How to Develop Your Business Financing Strategy

You don’t have to be a top-notch CFO or an accountant to come up with a strategy to finance your business. Just know that it will take more than you showing up at your lender’s doorstep with a bunch of financials in hand. By looking back at your greater business plan, understanding what a lender … Read more

Marketing With a Blended Marketing Strategy For Maximum Visibility

marketing blend

Marketing in general is a vast and complex beast which requires knowledge and effort to truly master and leverage it to its full potential to grow your brand, let alone your business. Any good internet marketing strategy can effectively help you build your business online. However, as many internet entrepreneurs look to expand their online … Read more

Economy Forces Reduction in Sales Force

economy sales

The sluggish economy has had its toll, even on Google where it has recently reduced the size of its sales force. Other companies such as GlaxoSmithKline, Apple and Sun Microsytems have also reduced their sales forces. Re-sizing the sales force creates a cascading impact on the sales force and their customers. My experience shows that … Read more

 Develop A Deliberate Success Consciousness

steps to success

Many people hope for success to rescue them from their dreary lives. They put their life on hold until success comes along and declares them worthy of it. Whilst I’m being facetious, it is relatable because many don’t realise success is something you earn through commitment, dedication and a tenacious perseverance. Many people don’t give … Read more